The problem: Automation components like triggers, actions and automations were being created by different teams and their names and content wasn't consistent. Different writers were writing them (sometimes even devs!) and they had no clear guidelines to follow. The solution: I crafted a 49-slide Google Slides file with everything a UX Writer needs to know to write good, clear and consistent content for their team's automations. This included: General explanation about automat

The problem: Wix users were pausing their last Google Ads campaign at Wix (thus unsubscribing from the product) without having their specific concerns and reasons addressed. The existing modal had them select a reason, but it was only for our internal data: The solution: We designed a modal where for each reason the user selects, they'll get more info or options specific for that reason. If the campaign is still in its "learning period", we show another modal first, letting u

The problem: Wix users who created a Google Ads campaign via Wix were expecting immediate and significant results. Once they didn't get them, they often stopped their campaigns and canceled their Google Ads subscription. The solution: We wanted to teach our users that: Campaigns take time until they show results. Paid ads can bring people to their site, but they're not enough to convert visitors into customers. For best results, their site should be optimized for conversion a

The problem: Not enough Wix users were connecting their Facebook account and Meta assets to advertise on Facebook and Instagram. Many of them were dropping the onboarding funnel when they were asked to connect their Facebook account or Meta assets. The solution: A relatively small change in the welcome screen: My goal was to set users' expectations about connecting their Facebook account, so it doesn't come as a surprise in the next steps of the flow. The result: 13.3% more u