An extensive background in UX & creative writing
As a UX Writer & Content Strategist with 20 years of experience, I bridge the gap between product usability and storytelling, leveraging a unique background as a comedy writer for Israel's top TV shows (Eretz Nehederet). With a proven track record at Wix and Disney, I blend AI-driven workflows with human-centric design to create intuitive, personality-rich user experiences.
Contact me
eranos12@gmail.com
+972-525623044
Senior UX Writer | Wix.com
2021 – Present
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Product Impact & Strategy: Lead UX writing and content strategy for high-scale products, including Automations, AI-driven features, and CRM tools, ensuring a seamless and intuitive user journey for millions of users.
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AI Innovation: Spearheading the integration of GenAI into the writing workflow; building custom AI agents and optimizing prompts to streamline content creation and enhance product personalization.
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Cross-Functional Collaboration: Partnering closely with Designers, Product Managers, and Developers in an agile environment to define product requirements and solve complex UX challenges through clear, concise microcopy.
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Guild Leadership: Active contributor to the Wix Writers Guild, leading initiatives in onboarding standards, terminology research, and global content synchronization.
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Data-Driven Design: Conducting competitive research and terminology analysis to align product voice with user expectations
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and industry benchmarks across diverse verticals.
Content Developer & UX Writer | La-Mark Vision Ltd.
2014 – 2020
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Global Collaboration: Led content development and UX writing for interactive educational products in collaboration with Disney Worldwide, reaching a global audience.
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Experience Design: Crafted microcopy and scripted multilanguage content for B2B & B2C educational apps and games.
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Creative Production: Directed end-to-end production and post-production for digital storytelling experiences, including filming and animation.
Comedy Writer | Israeli TV shows
2008 – 2014
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Wrote for leading Israeli TV comedy shows, including:
ארץ נהדרת, צחוק מעבודה, נבחרת ישראל בטלוויזיה, לא לפני הילדים, מופע הלילה עם ליאור שליין -
Developed comedic sketches, scripts, and satire for national broadcasts.