An extensive background in UX & creative writing
As a UX Writer & Content Strategist with 15+ years of experience, I blend complex product mechanics with intuitive storytelling, leveraging a unique background as a comedy writer for Israel's top TV shows (Eretz Nehederet). With a proven track record at Wix and Disney, I build AI-driven workflows and human-centric designs to create intuitive, personality-rich user experiences.
Contact me
eranos12@gmail.com
+972-525623044
Senior UX Writer | Wix.com
2021 – 2026
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Product Content Leadership: Led end-to-end UX writing and content strategy for high-complexity, high-scale products—including Automations, CRM systems, and Google/Meta marketing integrations—simplifying intricate technical flows for millions of global users.
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Intelligent Feature Design: Partnered with product and engineering to design the conversation flows, interface copy, and UX guardrails for next-generation intelligent agents and automated product features.
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Cross-Functional Strategy: Collaborated closely with Product Managers, UX Designers, and Developers in an agile environment to map complex user journeys, conduct competitive taxonomy research, and solve critical usability friction points.
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Guild Leadership & Governance: Actively contributed to the Wix Writers Guild; led cross-company initiatives establishing global onboarding content standards, terminology databases, and strategic frameworks for integrating AI tools into the content design lifecycle.
Content Developer & UX Writer | La-Mark Vision Ltd.
2014 – 2020
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Global Conversational Products: Led UX writing and content strategy for interactive, multi-language products and educational applications developed in partnership with Disney Worldwide.
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Experience Design & Interaction Logic: Crafted high-converting microcopy and structured the dialog/conversational scripting for B2B and B2C gaming and educational software.
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End-to-End Visual Storytelling: Directed digital storytelling experiences, seamlessly combining visual design frameworks, animation, and structural scriptwriting to optimize user engagement.
Comedy Writer | Israeli TV shows
2008 – 2014
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Wrote for leading Israeli TV comedy shows, including:
ארץ נהדרת, צחוק מעבודה, נבחרת ישראל בטלוויזיה, לא לפני הילדים, מופע הלילה עם ליאור שליין -
Developed a strong command of conversational tone, audience engagement, and brevity—directly applied to creating high-engagement microcopy and distinct brand personalities.